Position Printing

In short, position printing is the accurate placement of images or text on a product or piece of clothing. It ensures that prints appear exactly where the designer has envisioned them to be. Position printing is known to add spark to garments by placing interesting and eye-catching patterns, graphics, or logos, and help brands to deliver that bold and unapologetic fashion statement.

This type of printing is a shortcut to creating impactful garments by strategically placing attractive logos or patterns. Be it collars, cuffs, or backs- position printing confirms the exact placement of brand marks, text, or images for that unshakeable brand identity.

The fashion industry keeps shifting its paradigm every now and then. Recent fashion trends align well with printed fabrics or garments to flaunt style statements. Be it streetwear or luxury fashion, position printing is often applied to establish bold pieces.